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Trap 5: Not Staying True to Your Value Proposition

Trap 5: Not Staying True to Your Value Proposition

In an ongoing series surrounding our recent hsDNA episode with Global VP/GM Design, Development, and Human Factors Tor Alden, "5 Traps Startups Need to Watch Out for When Engaging with a Product Design Firm," we’re exploring his top 5 traps one by one for deeper...

Trap 4: The Emotional Element

Trap 4: The Emotional Element

In this continuing series based on a recent hsDNA episode with Global VP/GM Design, Development, and Human Factors Tor Alden, "5 Traps Startups Need to Watch Out for When Engaging with a Product Design Firm,"  we’re exploring his top 5 traps one by one for deeper...

Trap 3: Underestimating Monetary Resources

Trap 3: Underestimating Monetary Resources

In our ongoing series based on a recent hsDNA episode with Global VP/GM Design, Development, and Human Factors Tor Alden, "5 Traps Startups Need to Watch Out for When Engaging with a Product Design Firm," we’re exploring the top 5 traps one by one for deeper...

Trap 2: Building & Scaling the Right Team

Trap 2: Building & Scaling the Right Team

In our continuing series surrounding the recent hsDNA podcast with Global VP/GM Design, Development, and Human Factors Tor Alden, "5 Traps Startups Need to Watch Out for When Engaging with a Product Design Firm," we’re expanding on them one by one for...

Work and Fun Unite

Work and Fun Unite

The Dyno team is one of many at Danfoss, a global company with almost 42,000 employees. This Northern Colorado team performs a critical role in the testing of the electric motors produced by Danfoss. Their knowledgeable test engineers put the motors through rigorous...

HSD Recognized for 3 Industrial Design Excellence Awards

HSD Recognized for 3 Industrial Design Excellence Awards

HSD is proud to announce we were featured in a selection of top-ranking designs of the year. The International Design Excellence Awards (IDEA) is recognized for its highly competitive and global benchmark for design awards represent. Smart Start Orbis won in Social...

The Holy Grail of User Interface Design: Workflows

The Holy Grail of User Interface Design: Workflows

Developing a comprehensive workflow in user interface design not only provides the backbone of the design, it also improves communication and expectation across the product development team.  If not done or not done well, the lack of workflow can result in a costly...