New Brunswick Scientific Biological Shakers

HS Design was asked by New Brunswick Scientific (NBSC) to design a new line of Excella Series laboratory equipment. NBSC is a leading global provider of a comprehensive line of research equipment for use in the life science industry. This program was based around developing product appearance and user interface consistent with team goals for ease of use, product reliability, and high-perceived value to user and buyer groups.

Areas of work included user and competitive research, brand identity, industrial design, system architecture, engineering, manufacturing liaison, and production analysis.