Most startups do not succeed.


Whether that means liquidating all assets or missing projected deadlines, it’s a disheartening fact. Choosing the right collaborative team to complement your startup’s needs and competencies could be one key to success.

For more than 40 years, HSD has been educating and guiding entrepreneurs through growth and development processes, sharing expertise, capabilities, and networks that have supported the creation of more than 400 successful products.


In this podcast, Tor Alden, Global VP/GM Design, Development, and Human Factors for HS Design, a SteriPack company, discusses tips on how to choose the right partner for your startup with “5 Traps Startups Need to Watch Out for When Engaging with a Product Design Firm”.