Lysol Ready Brush
We set out to develop and launch an innovative, new, easy to use, reusable device to dispense Lysol’s existing cleaning solution and integrate it into a toilet brush to sell for under $9.00 in less than six months.
In under three months, working heavily with Lysol’s marketing team, HS Design provided research, industrial design, engineering and prototyping to create a solution that provided value to both Lysol and its customers. HS Design started from a blank piece of paper looking at various ways to contain and dispense Lysol’s cleaning solution to insure its dependability, ease of use, and most importantly, child safety.
In less than one year, the Lysol Ready Brush sold over one million units. The brand strategy is as strong as the original product and has developed incredible brand loyalty.